MY EXPERIENCE
Exploding Kittens
Senior Email/SMS Marketing Strategy Manager
Expanded and executed Lifecycle Marketing strategy plans, and optimized day-to-day CRM engagement for games animation series, brand mission, sustainable board games, and puzzles.
Led Attentive SMS mobile marketing and Klaviyo Email Marketing Programs, achieving a 10% lift in customer retention.
Developed day-to-day best-in-class Lifecycle Marketing segmentation and Email Marketing journeys, achieving a 10% lift in customer retention and a 5% reduction in email opt-outs.
Red Door Studio54
Founder / Headdress Designer
Founded Red Door Studio54, pioneering exclusive couture Headdresses and Headpieces in NYC for festivals, editorials, and commissioning jobs.
Entrepreneurial and committed to using recycled and sustainable ethical materials while following industry trends.
SLOOMOO Institute
Director of Digital
Led Omni-channel digital marketing programs, and brand CRM strategy with an inclusive LGBTQ+ community.
Aligned with the Brand Marketing team in go-to-market strategies for ticket sales in New York, Atlanta, and Chicago.
Drove a 10% increase in website traffic and a 15% growth in online sales with up-sell and cross-sell strategies.
Optimized Klaviyo Email Marketing automation and Attentive SMS campaigns for a 10% boost in customer conversion.
TUPPERWARE
Senior Email Marketing Strategist
Developed B2C/B2B multi-language marketing strategies and sales, achieving a 20% increase in email revenue.
Optimized segmentation, A/B testing, and Email Marketing automation journeys, resulting in a 25% improvement in personalized email communication.
Implemented CRM Ads in Emarsys, contributing 10% in overall strategic marketing objectives ROI.
Leadership experience in building scalable workflow processes, adapting to changes, marketing communications, and driving innovation.
EMARSYS
Email Marketing Manager Strategic Services
Spearheaded client relationship strategy services, achieving a 15% increase in customer engagement.
Provided strategic account management launch planning and A/B testing for Email Marketing automation journeys.
Implemented integrated marketing data-driven campaigns, leading to a 10% improvement in customer retention.
Optimized Email segmentation and targeting strategies to improve customer insights and engagement.
PARLUX
Amazon Luxury
Business Manager
Owned all aspects of Amazon Vendor Central for Parlux Luxury Fragrances (Kenneth Cole, Vince Camuto, Tommy Bahama, Jason Wu, Norell).
Exceeded 3M sales goal by optimizing Product Catalog Strategy, New Launch Strategy, Sampling Program (Vine), Promo setup, A+ Amazon Content marketing plan, and market analysis implementation.
Expanded negotiations of Amazon A+ Pages: optimizing product usage, strategy, and improved existing pages.
Resourceful in outreach negotiations for special category and banner placements, Deals of the Day, and Lightening Deals.
STRIVECTIN
E-commerce Manager
Drove day-to-day Website operations and Email Marketing program to support new product launches, Loyalty Programs, and Auto-Replenishment.
Owned day-to-day Website Refreshes, and product Merchandising, and improved on-site Search in Magento.
Amplified the BazaarVoice Sampling program with Direct Mail resulting in an 8% increase in sales through early site reviews for product launches.
Held B2C Email Marketing Strategy, Automation & List Segmentation. Owned migration ESP from Bronto to Emarsys.
ORIGINS
E-commerce Manager
North America
Led cross-functional teams in the execution, sprint planning, and proper function of the website's content creation.
Developed strategies ensuring consistency in brand guidelines in all touch points, new product development roadmap, logistics, and e-commerce operation in Drupal CMS.
Managed Origins B2C Email Marketing program, Direct Mail, focusing on Triggered, Loyalty, and Reactivation programs.
Achieved a 15% increase in email revenue growth and a 10% lift in customer retention.
SHISEIDO
E-commerce Manager
Monitored content creation to enhance website/email program effectiveness and brand campaigns, resulting in a 16% increase in customer acquisition strategies.
Optimized landing pages SEO, enhancing Customer Experience (CX) ratings, SEM, and conversion metrics, in addition to reducing exit rates by 15%.
Managed all online merchandising, cross-sell opportunities, and content creation strategies for Shiseido.com.
Launched Clé du Peau Beauté website, achieving topside sales plans while keeping the brand’s competitiveness.
FULL BEAUTY BRANDS
Assistant E-commerce Manager
Increased Customer acquisition through triggered email marketing campaigns, outperforming by 40%.
Enhanced customer experience ratings and conversion metrics to reduce return rates with Power Reviews by 20%.
Managed monthly calendar of website and email marketing processes, content, and promotions.
Improved user experience (UX) driving (UAT) of new site functionality in Mobile and Responsive websites, building relationships, and working cross-functionally with copywriters to enhance SEO best practices.
Partnered with the Social team for Facebook, Pinterest, and Twitter promo/sweepstakes, driving a 30% increase in social media engagement.
